Rugby Around the World: Countries Shaping the Game
Ever wonder why some places seem to live and breathe rugby while others barely notice it? The answer lies in history, culture, and a bit of luck. Below we break down the biggest trends, point out a few hidden gems, and give you the practical facts you can use when chatting with friends or planning a trip to a match.
Emerging Rugby Nations
Italy is a perfect case study. The sport there still plays second fiddle to football, but the Six Nations slot has sparked real growth. Local clubs now compete in European leagues, giving young Italians a chance to see high‑level action close to home. The result? More kids picking up a ball, more TV coverage, and a slowly widening fan base.
Scotland’s recent World Cup qualifying campaign shows another path to popularity. A disciplined 0‑0 draw against Denmark in Copenhagen demonstrated that even when the scoreline is quiet, the fans stay loud. Strong performances in qualifying rounds keep the conversation alive on social media and in pubs across the country.
Looking further afield, countries in South America and Africa are adding rugby to their sports menus. The sport’s emphasis on teamwork and respect resonates with many communities, and World Rugby’s development programs are seeding new clubs faster than ever.
Traditional Powerhouses
England, New Zealand, South Africa and France still dominate the headlines, but even these giants face new challenges. For example, the debate over concussion rates in union versus league pushes unions to adopt stricter safety protocols. Fans appreciate transparency, which in turn drives attendance and broadcast deals.
Six Nations fans love the Man of the Match award – a trophy, champagne, and a signed cap make the honor feel real. Small traditions like that build loyalty and give casual viewers a personal story to follow.
In the United States, NFL players often get compared to rugby athletes. While NFL stars may have quicker sprint times, rugby players boast endurance that stretches for 80 minutes of continuous play. That contrast sparks lively debates and draws curious new fans to local rugby clubs.
What ties all these nations together? A shared love for the core values of rugby – respect, teamwork, and a bit of grit. Whether you’re watching a packed stadium in London or a modest pitch in Milan, the same basic principles apply.
So, if you’re planning to follow rugby across borders, keep an eye on emerging markets like Italy and Scotland, but don’t ignore the established leagues that still set the tone for the sport. The next big story might just come from a country you never associated with rugby before.
Ready to track the next rise? Subscribe to our club newsletter, join local fan groups, and keep the conversation going. Rugby’s world map is expanding – be part of the journey.

Do women play rugby?
Women's rugby is a fast-growing sport that has seen a surge in popularity in recent years. Women's rugby teams are found in many countries, including the United States, Canada, England, Ireland, Scotland, Wales, Australia, New Zealand, and South Africa. Women's rugby follows the same general rules as men's rugby, with the main difference being that women's games are shorter and involve fewer players per team. Women of all ages and fitness levels can enjoy the game, and many women's teams offer social events and other activities that bring the players together.
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